The Best Idea Srl is an innovative startup based in the Start Cube university incubator and which
has produced an original software, which it uses through its coworking web platform www.the-best-idea.com
, which has features and functionality highly innovative compared to what existed on themarket, which helps companies in product and process innovation, also providing consultancy fortraining and introduction into the company. It is a tool that has many functions and in general servesto facilitate the participation of employees, customers, suppliers and other stakeholders, withsuggestions to the company initially in anonymity, so that they can do them without fear, with thepossibility of revealing themselves if the suggestion has had a positive response from the group thatevaluates it, reaching the first places in the ranking, and eventually being awarded by the company.The platform makes available brainstorming models to be followed step-by-step (for example for the R&D of a new product) already prepared to help organize the sessions and allows each participant to choose the working time according to their availability and preference, since it is not
necessary to meet, thus operating in smart orking, also to make choices not strictly linked to innovation, but to the normal routine. There is also an evaluation system of the evaluator that allows
to give a different weight to the evaluation of who is better or more competent for a given topic,
comparing his vote with that of all the others. Our role can be that of supporting the “equal involvement of workers” and the development of collaborative techniques for process and product
innovation in Open Innovation.